Customer experience management is vital for this digital era. We cover various survey topics such as customer satisfaction and Net Promoter Score (NPS). With our specialized system (K-ShopOn) for mystery shopping, we conduct large-scale surveys in real-time, systematically managing and validating the results. Furthermore, we provide meaningful insights through the integration and analysis of various information.

We analyze various information exposed to customers through on & off-line channels and study the competition dynamics within the audit channels. By diagnosing customer journeys within the channels, we propose directions to enhance competitiveness in distribution channels.

Through understanding market trends and identifying hidden customer needs, we uncover new market opportunities and collaborate with clients to plan new product directions. We support development of competitive products that reflect customer value through a 7-step process for new product development.

By measuring the effectiveness of advertising campaigns, we assess whether the campaign is well-executed according to the plan and propose specific communication and direction for future brand growth.