We conduct diverse B2C and B2B research in the domestic & international markets for large & small appliances, IT products, and more. Our extensive pool of respondents allow us to execute successful large-scale B2B research. We propose methodologies to capture market trends and extract differentiated customer values.

In various fields such as food & beverages, alcoholic beverages, tobacco, cosmetics, health functional foods, and fashion, we possess diverse experience in conducting PLC (Product Life Cycle) research both domestically & internationally. We support prompt decision-making providing real-time results and quick response to suit the nature of fast consumption categories.

We derive expanded and insightful Business Building Ideas with experiences in various treatment areas and patient surveys, as well as secondary data. We use data-based channel modules to formulate messages tailored to each channel and role. Additionally, we conduct surveys to support the activation of chronic disease management systems and develop communication strategies & messages to increase vaccination rates.

With accumulated knowledge and experience in more than 50 market countries, we analyze all aspects of the automotive ecosystem to provide in-depth insights. Understanding consumers’ attitudes and behaviors towards the latest mobility trends, such as autonomous driving and shared mobility, enables us to derive enhanced insights and identify growth opportunities.